• Dive Into The Business / Corporate Arena with This Exiting FREE 2-Part Training

    Take Your Horses Into The Business/Corporate Sector with a done-for-you program!


    Coming Soon

    Soleful Marketing Live Training

    June 23rd ~ Charlotte, NC

    Being In Business For Yourself Takes Courage, Especially A Non-Traditional Business. Equine Assisted / Facilitated work is powerful and the world needs you and the horses which is why we put this power packed event together for you. Carve some time in late June to join us for networking and live training you can put to use all year long!


    Our Mission: Provide Business Development for Equine Supported Professionals. And, in doing so, change the world.

    Living A Life In Service To Others Is Powerful


    We come from many backgrounds. We are trained in different modalities. We practice in every corner of the globe, near communities big and small. Our individual goals may vary, but we all share one common objective: to make the world a better place through our heart-centered equine facilitated/assisted work.


    The equine business model is not for the faint of heart. It has many moving pieces that must be cared for and managed - the horses, the volunteers, the staff, the facilities, the marketing, the money to operate - all of that must be handled before you even get to help the clients.


    We are on a mission to help support YOU - the unsung heroes doing equine-facilitated/assisted work - and the growth of your business. Our goal is to create a community where we can share, encourage, learn, and grow so that we can bring greater hope and healing to the world with horses.


    We support the growth of your current practice using the certifications you already have in place. 

    (EAGALA, PATH, OK Corral, Horse Boy Method, Natural Lifemanship, etc...)



    Business Development for Equine Supported Professionals.








  • Pricing Secrets & Powerful Money Conversations

    Confidently price and offer your

    Equine Assisted Services

    2-Part Training+ Bonus Action Day

    No need to leave home for this training

    Join the fun from the comfort of your home, office or barn!

    • Learn common pricing and money conversation pitfalls
    • Unmask blind spots around money and identify what they are costing you
    • Join Coach Lora for a bonus take action day - get coaching to win the game of business!

  • This Month's FREE Resource:

    In This Short, 14 Minute Training You Will Discover How To…

    • Support your new goals by getting into the flow of simple and powerful decision making – WITHOUT getting bogged down.
    • Address the roadblocks to your productivity and smooth decisions.
    • Get the key components to solid decision making

    Simply click the button below to sign up for your free replay.


    Timely posts written by our team.



















  • The 48 HR. Breakthrough™ Facilitator Certification Program

    The perfect solution for coaches and mental health professionals who want to:
    • Remove barriers to their business and personal growth 
    • Discover better communication methods 
    • Hone their message 
    • Identify new markets 
    • Accelerate their progress on the path to success

  • Stay in the know and expand your work.

    Join HorseBusinessWhisperer.org today.








    Short Answers To Some Commonly Asked Questions.

    Who can join HBW.org?

    Anyone engaging in equine assisted or facilitated work - regardless of existing professional affiliations - you are welcome here. We are inclusive because we believe there is strength in numbers and power in generous collaboration.

    Does HBW.org accept members outside the U.S.?

    Absolutely! We are global in our reach. There are no boundaries on the great work our horses (and other therapy animals) do with people. We are here to support anyone who wants our insight, training and encouragement on their journey.

    What can I expect?

    HBW.org is a community offering education, support, inspiration, coaching, and fresh ideas for Equine Facilitated / Assisted Coaching and Learning Practitioners, with special focus in the area of business growth and development.

    What does it cost to join HBW.org?

    Not a penny! Basic membership is absolutely free, as are many of the resources we offer. Occasionally, we will offer our members classes or special events for a nominal fee. None of those are mandatory. Choose the resources that best fit your objectives.


    Have Questions? Let us know!

    1615 B South Ingram Mill Road
    Springfield, MO 65804
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